Description:
Course Overview:
The Essential Digital Skills for Entrepreneurs (Basic) course offers a comprehensive introduction to the fundamental digital tools and strategies necessary for modern entrepreneurship. This course is specifically designed to equip aspiring and existing entrepreneurs with the skills to effectively start, manage, and grow their businesses in a technology-driven environment. Participants will learn how to leverage digital technologies for business development, marketing, operations, and more, with a strong emphasis on practical, hands-on learning. This course will equip participants with the essential digital skills needed to build and grow their businesses in today’s digital world. Upon completion, they will be able to confidently use digital tools and strategies to enhance their business operations, marketing, and overall success.
Course Topics:
- Introduction to Essential Digital Tools for Entrepreneurs
- Building a Basic Digital Presence
- Digital Marketing Fundamentals
- Leveraging Digital Tools for Business Operations
- Basic Cybersecurity for Entrepreneurs
- Creating a Basic Digital Business Plan
This course is ideal for individuals new to digital technologies or entrepreneurship, as well as those looking to build a solid foundation in digital skills. It is suitable for aspiring entrepreneurs, small business owners, and anyone interested in learning how to navigate the digital landscape to enhance their business ventures.
Course Objectives:
Upon successful completion of this course, participants will be able to:
- Understand the importance of digital skills in modern entrepreneurship.
- Utilize essential digital tools and platforms to develop and manage a business.
- Create a basic digital presence, including websites and social media profiles.
- Apply digital marketing strategies to promote products and services online.
- Enhance business operations through the use of digital project management, collaboration, and financial tools.
- Develop a basic digital business plan incorporating key digital tools and strategies.
Course Benefits:
- Learn from Experienced Instructors: Gain insights from experts in digital entrepreneurship and technology.
- Hands-On Learning: Engage in practical exercises and projects that offer real-world experience with digital tools.
- Flexible Online Format: Complete the course at your own pace, with access to video lectures, readings, and interactive content.
- Earn a Certificate of Completion: Demonstrate your newfound skills and knowledge with a certificate upon finishing the course.
Course Structure:
The course is structured into six weekly modules, each focusing on a specific aspect of digital entrepreneurship. The course is delivered entirely online, allowing participants to progress through the material at their convenience. Each module includes video lectures, readings, hands-on exercises, and quizzes to reinforce learning.
Assessment:
Participants’ understanding of the course material will be assessed through:
- Weekly Quizzes: To evaluate comprehension of the key concepts covered in each module.
- Assignments and Exercises: Practical tasks that allow participants to apply their skills in real-world scenarios.
- Final Project: A capstone project where participants create a basic digital business plan using the tools and strategies learned during the course.
Prerequisites:
There are no prerequisites for this course. It is designed for beginners, with no prior experience in digital technologies or entrepreneurship required.
Ideal Participants:
This course is designed for:
- Aspiring Entrepreneurs who want to start a business and need foundational digital skills.
- Small Business Owners looking to enhance their business operations with digital tools.
- Professionals seeking to build a strong foundation in digital technologies to advance their careers.
- Individuals interested in understanding the basics of digital entrepreneurship and how to apply them in business contexts.
Modules: 6 (manageable weekly topics)
Duration: 6 weeks (30 hours)
Previous knowledge or requirements: No
Start dates:
- 2 September 2024
- 21 October 2024
- 13 January 2025
- 3 March 2025
- 21 April 2025
- 9 June 2025
Course fee: 1000 GBP per person, inclusive of VAT
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